NAPP Commercial Ventures

Driving Market Expansion & Commercial Excellence

A company in which Fairtrade NAPP holds the position of majority shareholder, established to engage in revenue-generating activities.

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Our Focus Areas

  • Revenue Generation
  • Global South Markets
  • Market Entry Strategies
  • Capacity Building

ABOUT THE ORGANISATION

NAPP COMMERCIAL VENTURES PTE. LTD. serves as the commercial arm of Fairtrade NAPP, established to drive market expansion, commercialize services, and ensure the organization's long-term financial sustainability.

Market Expansion

Driving growth in new and existing markets

Service Commercialization

Developing and monetizing core services

Financial Sustainability

Ensuring long-term organizational viability

Value Maximization

Creating expanded trade opportunities

Our Core Mission

Its core mission is to maximize value for Fairtrade producers and traders through access to core Fairtrade services, creating expanded trade opportunities beyond certification offerings, strengthening capacity to meet evolving global market demands, and leveraging regional expertise across the Fairtrade system.

Maximize Value

For Fairtrade producers and traders through access to core Fairtrade services

Create Opportunities

Expanded trade opportunities beyond certification offerings

Strengthen Capacity

To meet evolving global market demands

Leverage Expertise

Regional expertise across the Fairtrade system

Focus on Global South Markets

While Fairtrade has successfully established markets in the Global North, there remains significant underrepresentation in markets across the Global South. In recent years, Southern markets have evolved and demonstrated a growing capacity to support higher-priced sustainable products, largely driven by heightened awareness and concern regarding climate change and related sustainability issues.

Market Evolution

  • Growing capacity to support higher-priced sustainable products

  • Heightened awareness of climate change and sustainability issues

  • Significant underrepresentation currently in Global South markets

Our Strategic Approach

Market Entry Strategies

Recognizing these emerging opportunities, NCV is committed to implementing targeted market entry strategies within the Global South.

  • Raising awareness about Fairtrade products
  • Developing robust sales and distribution channels
  • Ensuring effective access to these markets

Collaboration & Capacity Building

Beyond direct market engagement, NCV will actively pursue collaboration with like-minded organizations.

  • Bidding for and submitting joint proposals
  • Building and enhancing capacities of farmer organizations
  • Equipping farmers to successfully access and compete in evolving markets